Best Social Media Marketing Practices For eCommerce Sites

Nowadays, people are not just using social networking sites to connect with their friends and families but also for their businesses. A lot of enterprises today are investing in social media marketing, because these social networking sites are the cyberpark of most people in the world.

Most of the time, people are spending their free time on social media. Therefore, it is the best place to market your products and services because most people in this cyberspace are already potential customers. So, if you are a business owner who wants to try this new way of marketing, what should you do?

Uses of Social Media for Businesses

As a business owner, using the social networking sites as part of your marketing plan is a great start. There are so many reasons why you should use social media marketing, but we will discuss the three major uses of social media to your e-commerce sites.

Customer Service

One of the major benefits of using social media for your business is that you will be able to have direct engagement to your customers. People can directly ask questions to you regarding your products and services, and you can personally help them.

The instant messaging feature of these social networking sites is a big boost to your customer service capability. Unlike before, your customers must wait for your email or call which can take a long time before they can receive an update from you.

Timely Updates

Aside from reaching out to the customers, social networking sites will also allow you to give timely updates to your customers regarding your promos, new products, and announcements. Receiving an update from their favorite stores gives the customers that the company cares for them and values their support.

Generate More Sales

Like we have said earlier, a lot of people are using social media and they are all potential customers. If you have a strong presence in your social networking sites, most probably you will generate more sales. These so-called netizens are likely to visit your e-commerce sites and place an order because they saw your advertisements on their feeds and were enticed with your products.


Making use of the social media is good for businesses. However, it is also essential for businesses to hire an SMO specialist to ensure your success in this type of marketing strategy. Just merely posting stuff on your pages is not enough because it needed some optimization to increase your ranking as well to the search engine results page.