SEO For eCommerce – Is It Different Than “Regular” SEO?

Search Engine Optimization (SEO) is one of the best ways to boost your website’s traffic and increase your ranking in Search Engine Results Page (SERPs). But there is a new method that many business owners have discovered: special tools and techniques designed to perform SEO for ecommerce .

It is a type of SEO that solely focuses on the product pages of your website. Unlike with regular SEO, this type of optimization aims to drive traffic or people to your products and be converted to sales eventually.

Increasing the ranking of your product pages to the SERPs is the main goal of this optimization. It does not care whether the other pages are not getting that much traffic. As long as there are people visiting your products and the conversion of sales are increasing, it has accomplished its mission.

Benefits of E-Commerce SEO

There are so many benefits that business owners can get by using the SEO for commerce. But today, we will show you the top three benefits of it that will surely encourage you to try it for your website.

Improved User Experience

Applying this type of optimization technique to your website is a great way to give your visitors an improved user experience. The moment a user finds and clicks your website in search results, they will see instantly find the product they like to see.

Extend the Reach

One of the biggest results that you can get for applying this optimization is that you will be able to extend your reach. It will allow your e-commerce website to receive more traffic or people looking for stores. Moreover, once a user visited your website organically, you can reach out to them again by using paid retargeting campaigns.

Boost Brand Awareness

Upon getting the results of the two benefits that were mentioned, eventually, this optimization will also boost your brand awareness to the people. Having a high ranking in SERPs means that your brand is being noticed by the people on the internet and somehow increase the conversion of your sales.

Conclusion

Knowing the proper type of optimization for your e-commerce website is essential for the success of your business. Just merely applying the regular SEO for your web store will not be that much effective compared to this type of optimization we have discussed.

If you want your business to be successful, you must learn the new methods or techniques to improve your web store. You must not stop evolving and adapting to the new trends.

How Difficult Is SEO for Magento Sites?

Nowadays, there are a lot of e-commerce platforms that enable users to create their own web store with just a few clicks. These platforms have changed the way people do commerce on the internet. Some of the renowned platforms are Shopify and Magento sites.

Once setting up these e-commerce websites, business owners are using Search Engine Optimization (SEO) for their product pages. This optimization helps their website to drive more users and eventually be converted to sales. However, some e-commerce platforms like Magento can be challenging when business owners are using SEO for their web store.

SEO Challenges for Magento

A lot of people today are now loving the results that SEO gives to them. Sadly, Magento sites are having quite some challenges when people are trying to apply SEO to their product pages. We will look at three major trials that this platform is experiencing when it comes to optimization.

Meta Description Duplication

Writing a description for every product is important so that buyers will know what they are buying. But sometimes, it will take a lot of time for owners to fill this up. Fortunately, Magento has a feature to fill up the blank descriptions with their default one.

The feature may be convenient, but it does not benefit your SEO. Default descriptions may not contain the proper keywords for your products and may decrease your ranking on search results.

Slower Page Loads

Applying the words and the needed optimizations for your web store in Magento has a major setback when loading your page. Business owners noticed that the loading time of their e-commerce platform is slowing down even if they have a strong internet connection.

However, there are possible solutions that you can do if you experience it. Just look it up on the internet and you will see the technical solutions you needed for this problem.

Duplicated Content

The Magento platform is a good place for every business owner because it has a lot of features. They can easily categorize their products to which it belongs to. However, this very feature created a setback for the SEO of the web store. The categorization somehow created a duplicated content which is not good for any optimization.

It is never good for SEO to have too many keywords in a single product or webpage because the search engines may label your website as a spam. Obviously, business owners will not like their web store to be tagged as spam. However, just like earlier, there is already some possible solutions for this.